Maureen Ladley
Vice President
Consumer Consulting
Having started her career as a strategic marketer, Maureen found herself drawn to consumer research out of both necessity and curiosity. How well do companies really understand their customers? Are we asking the right questions? Ignoring key findings? As the Principal of Ladley & Associates, she has created a consumer research firm that is innovative and disciplined, insightful and results-driven, and tailored to the needs of clients who were once in her position.